Search Engine Marketing FAQ
Frequently Asked Questions and Statistics
In 2005, advertisers in the US and Canada spent $5.75 billion on search engine marketing (SEM),
a 44% increase over SEM spending in 2004. It's projected that in 2010 SEM spending will increase to $11.1 billion,
an almost 100% increase (Search Engine Marketing Professional Organization). If 4 out of 5 advertisers are engaging in paid placement and organic
search engine marketing, it's obvious that search engines are the leading method to advertise an online business.
As an advanced provider of search engine marketing solutions, Internet Advancement has extensive experience in the most
effective methods to increase online exposure in the search engines. We've put together some common questions, answers,
and statistics on how Search Engine Marketing works and how it can help your online business. Please let us know if there's
anything additional you'd like to see here.
- What is search engine marketing and why is it important?
- What factors determine where a search engine will rank a website?
- What steps does Internet Advancement take to achieve rankings and gain search engine exposure?
- How long does the process take, and when can I expect to see results?
- What is targeted traffic and where does it come from?
- Are all the techniques used in the programs in compliance with search engine requirements?
- Can't my webmaster or web developer do this for me?
- Why should I choose Internet Advancement to market my website?
Search engine marketing, or SEM, is the process of marketing an online business for greater exposure in the search engines. SEM consists of both organic search engine marketing and sponsored links (pay per click) advertising. Organic search engine marketing involves creating high relevancy for a website under a certain keyword or key-phrase, the end goal being top natural rankings in the search engines when certain searches are performed by users. Sponsored links advertising involves purchasing placement under certain keywords or key-phrases from the search engines themselves. Because 90% of search engine users click on a result within the first three pages of search results, it's very important that a website appear on these first few pages of results.
Search engines have varied criteria when deciding where to rank a website when a search is performed. The engines use a complex set of mathematical equations, called algorithms, to determine the relevance of a website to the keyword that was searched on; the more relevant the website, the higher the ranking. Although the major search engines have differences in their ranking algorithms, there are certain accepted traditional practices in organic search engine marketing. These practices include keyword research and selection, meta-tag optimization and implementation, website content enhancement, linking strategies, search engine submissions and directory listings, and reports on the results.
Our search engine marketing programs are designed towards a comprehensive approach to meeting the search engine criteria for high rankings. Our complete search engine marketing programs involve both targeted traffic and organic search engine marketing. The organic search engine marketing programs include in-depth research and development of keywords content to determine optimum relevance, complete meta-tag integration, search engine submission and directory listings, and advanced web ranking reports to determine our progress. While the work is being performed, we'll deliver highly targeted traffic to supplement the ongoing process. Our comprehensive content programs include professional website content writing and optimization services to increase the rankings of the website in the search engines, appeal to the end-user, and help the conversion process.
Search engine marketing is not a one-time procedure. The search engines consistently update their ranking algorithms and it takes constant attention to stay in line with their criteria and stay ahead of your competitors. After implementing a search engine marketing campaign, we must allow the engines to update their listings naturally, eventually moving the website higher in the rankings. If done correctly, it can take anywhere from four to twelve months to achieve the desired level of search engine exposure for a website, depending on competition and other factors. Internet Advancement's complete search engine marketing programs warranty top 25 search engine rankings within 108 days from program start. The targeted traffic services included with these programs will deliver highly targeted traffic to your website with 15 business days from program start. Our ongoing submission and optimization services will continue to increase the website's exposure in the search engines and enable our clients to remain at the top of the search engines.
Targeted traffic can be defined as any user that comes to your website after searching specifically for the product or service you're offering. The more specific the search, the more targeted the traffic. This type of traffic has a much higher conversion rate (the rate at which a user completes the desired action) than typical internet traffic. Consider this example: you sell product "x" brand "z" on your website. Traffic that reaches you by typing in a general term for your product would be less likely to buy than traffic that reaches you by typing in both the product and brand, because this traffic is specifically looking for exactly what you sell. Internet Advancement supplies targeted to traffic to our clients through the top 50 search sites and our partner network, resulting in extremely qualified visitors to your website on a regular basis.
Yes. Internet Advancement only uses proven, compliant techniques to optimize and market our clients' websites. We strictly adhere to all the search engine guidelines and have never been penalized for our techniques in our over ten years in business. There is no magic formula when achieving high rankings in the search engines, it's simply a matter of the quality of work performed by your search engine marketing company.
No. Most webmasters or web development companies specialize in only web development, design or ecommerce integration. Search engine marketing is a completely different process that requires a knowledge of search engine requirements, access to research databases, advertising and user behavior understanding, external network and link development, and many other critical factors. Although some developers and webmasters offer add-on search engine programs, they aren't specializing in this complex industry and can't provide high quality work. Internet Advancement specializes in only search engine marketing and our results speak for themselves.
There are many choices when it comes to online marketing. All the data and research tells us that search engine marketing is the most effective form of online advertising, so the majority of your efforts, time and budget should concentrate on that aspect of the industry. Without all the proper tools and knowledge, it's impossible to compete with professional companies in the search engine listings. You need an effective, experienced and reliable search engine marketing company to be able to get the kind of exposure you need for your online business to be successful. That's where we come in. With over ten years industry experience, comprehensive services, and a written warranty on the results, Internet Advancement will provide you with the best opportunity to realize your website's potential without breaking your bank. We invite you to research our competitors and their services, especially their prices, and compare them to ours. We know you'll come to the same conclusion that 4,000 of our other clients have found, that Internet Advancement is the best choice when it comes to marketing your website.
Speak to an Experienced Marketing Consultant Today! Call toll-free: 888.420.8988